Monday, 31 December 2007
On 'word of - ' what?
A flurry of activity on an earlier post, anticipating the International Year of Languages, which starts at midnight tonight, has presented me with a linguistic conundrum. With reference to Wikipedia and Facebook (et al) spreading news about something, I wanted to say that this kind of 'word of mouth' can be very effective - but that phrase seems inappropriate for an e-medium. We need a new locution. 'Word of eye' doesn't feel quite right. I rather like 'word of click'. Anybody got a better idea?